Our online applications enable to store and manage media information according to our customers’ specific needs. Main features:
• archive your media data and search for news, events and persons
• online access the press database from anywhere in the world
• provide automatic email clippings or share your favorite news via RSS with your colleagues and partners
• automatic translation of the news
• news copyright logging
• look behind the curtain and get a better understanding of your media coverage with our ultimate media analysis and diagnosis tools. Graphs, charts, textual summaries right at hand.
Why would you need the numbers of the media?
• you need ROI numbers about your investment into communication projects
• you want to compare communication strategies of companies in different countries, in various languages
• you want to have a clear, objective picture of your market’s press
• you want to know what stories are treated well by the media and which are destined to fail
• you would like to see how specific audiences might have been reached by your messages
• you are in the middle of a campaign and you want to have immediate information whether your strategy succeeds over your competitor’s or not
• a crisis situation has broken out and the media is full with your problems – you must know what messages have real relevance in order to plan your most adequate strategy
• you want to enter a market and you want to know how specific stories and messages work in the unknown environment
• you wish to learn how certain editors think
For further information or a personal demo please contact us. Click here to request service evaluation online.
Sample Screen of Media Analyser Dashboard
